| "Our
Internet presence was one step under brochure-ware before
we involved the strategic support and project management
expertise of Jalapeño. The Jalapeño process
and organization ensured a new web presence within 45
days, which was critical to our success. Jalapeño
made us look like the industry leader that we were. She
was also able to create our new channel for B2B opportunities
through the creation of content, navigation, and technology
structure. In addition, Jalapeño provided strategies
for how to go to market via e-mail, direct mail and Internet.
This channel went from nothing to over a million dollars
in a matter of months because of Jalapeño' dedication,
support and actions. Our web brand ties into our actual
marketplace value and mission - cleanly and clearly. This
is all thanks to the leadership of Jalapeño."
-
David Carrithers, CEO of National Scrip Center
(more
testimonials) |
|
Team Our
Process
At
Jalapeño we have developed a proven process that ensures the success
of every project we manage. The following represents our methodology
when working on your project or thinking about your business. Jalapeño
will think about the business or project strategically, create plans
and marketing ideas, implement the necessary elements, and assist
in the analysis and ongoing planning, all while taking into account
your business' unique internal and external influences.
Client
Engagement Process:
- Discovery
Session. An in-depth phone or in-person interview, where
a series of questions and discussions will take place to clearly
identify the need, situation, and/or request.
- Meeting
Summary and Insight Document. A report is drafted after
the discovery session that will not only summarize the meeting
but also will provide insight to key points discussed and propose
new ideas.
- Proposal.
Jalapeño will provide a proposal with recommended solutions and rates.
- Action.
The proposal is signed. A project plan is developed, reviewed
and implemented for each project solution.
- Project
Communication. Ongoing status updates provided based
on the size, scope and agreement between the client and Jalapeño (i.e.,
weekly, monthly, or milestone communications.)
- Completion.
A final review session is held at the completion of the project(s)
and discussion of "key learnings" and potential future
thoughts.
- Documentation.
Final documentation of the project is sent to the client. Thank
you for your business!
-
Post-project. Ongoing analysis, communications, and relationship
with client (as needed/requested)
|
 :
Your not sure where to begin on next years marketing initiatives
and you need a process to develop ideas and implement project
management skills into your organization.
 :
Hire Jalapeño to help your organization
identify and develop marketing strategies that will help your
business succeed. Jalapeño has experience in managing various areas
that create a synergistic marketing effort - product/brand
management, communications, Internet, media relations, publications,
partnerships and alliances, agency/vendor management, etc.
|
|
